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Software Lead Generation – Don’t Make The Prospect Struggle Alone With Their...
A recent article from the Harvard Business Review shows that the traditional form of B2B sales is now facing a decline in popularity. By traditional, this means the approach of B2B salespeople who...
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Now Even B2C Is Going The Route Of B2B Lead Generation
Before, there were huge differences between B2B and B2C in terms of marketing. Unlike B2C, determining the success of a B2B sale can go even beyond the actual signing of the deal. Few things can paint...
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Tread Lightly When Qualifying ERP Leads About Security
Security is major concern for businesses when discussing IT and software. Nowhere in the sales process should you ever downplay their fears but rather address them immediately. Still, be careful about...
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Consistent Lead Generation Despite Multiple Channels
The basic ideal behind multi-channel lead generation is that presents your business and your brand image before a wide audience. The audience is wide for the obvious reason that they can access your...
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Telemarketing Tips – Preparing Back Ups
The idea of using telemarketing for back up is nothing new. But in the wake of super storms like Sandy, there has been much talk about back ups for businesses during times of natural calamity....
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Telemarketing For Attention Is Only The Start
To use something as classical as telemarketing can be read as a very bold statement. With so many decision makers getting used to email, getting a telemarketing call gets more surprising every day. Is...
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Telemarketing – Reviewing Market Culture
Like any decent marketing tactic, your telemarketing agents must always look over signs of cultural influence in any market. Whether it is business culture, national culture, or seasonal culture, they...
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Appointment Setting Tips – Turn Wants Into Needs
There should always be a strong focus on needs in business appointment setting. You are in the business of software because you know there are companies who see power in digitizing business...
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Why Appointment Setting Is Meant To Address Challenges
The purpose of appointment setting is not just to convince the final buying decision. It is helping to inform it honestly and address challenges. And with new technologies reshaping the world of...
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Telemarketing Tips – Use A Phone To Fully Finalize
Telemarketing and business IT can still go hand-in-hand in the B2B sector. Despite advancements in gathering customer information, applicant data, or manufacturing management, none of those methods...
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