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Telemarketing Tips – Use A Phone To Fully Finalize

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Telemarketing and business IT can still go hand-in-hand in the B2B sector. Despite advancements in gathering customer information, applicant data, or manufacturing management, none of those methods can do without the phone to finalize a prospect’s identity. As often as this fact is often repeated by telemarketing advocates, it remains true.

Specializing The Role Of Telemarketing

However, could this particular truth actually refine the purpose of telemarketing in the lead generation process? Given that today’s software leads take much longer and grow more complicated to qualify, there is too much room for just a single medium of communication to handle. Inversely, refining the role of a particular medium can also decrease its share of space so that an additional method can take over.

Telemarketing, B2B Telemarketing, Lead GenerationThe resulting multi-channel approach has been held as an ideal by today’s marketing gurus. Regardless, the more sober ones have also advise against overlooking important factors when it comes to combining telemarketing with other lead generation techniques:

  • Telemarketing is too personal – Ironically, social marketing evangelists insist on a personal approach to business. When it comes to telemarketing though, it can be too personal for a first encounter. Such is why social media (and to an extent, email and website marketing) are used to initiate the process. It is where numbers are more easily given and trust begins to take root.

Related Content: Software Leads – Reaching Them Out Personally

  • Beware of overhead – Another common criticism against reckless multi-channel marketing is improper performance evaluation. Whether it is telemarketing or email, every method has its own means of proving its cost-efficiency. The question is which stage of the process does that efficiency hit its peak?
  • Underestimating insufficiency – B2B telemarketing can get the most hard-hitting evidence you need to prove a prospect is interested. However, given that it can be too straightforward for some, this results in scaring off a prospect or two. On the other hand, emails and social media engagement comes at an easier pace but comes at the cost of making it easy to withhold information. That is not good either.

Related Content: How Lead Generation Responds To Secretive Prospects

Clearly, a plan to properly integrate each method to each other should be just as much as important as the entire plan for your software lead generation strategy. With telemarketing being too personal but concise and alternatives being too indirect, it only makes sense to have the latter at the beginning while finalizing with the former.


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